HVAC PPC That Pays for Booked Jobs, Not Wasted Clicks

The Problem

What PPC for HVAC Costs, and What a Lead Is Worth

HVAC clicks cost less than plumbing or roofing clicks. For the HVAC companies we work with, cost per click runs from $7.93 at the low end to $23.25 at the high end, with an average of $14.42. Plumbing averages $16.27 a click and roofing $25.52, so HVAC is the least expensive of the three. The most expensive HVAC clicks tend to be broad service searches, like "ac and heating service and repair," "hvac unit service," and "hvac system service," rather than a specific job in a specific town.

We recommend at least $2,000 a month in ad spend for most HVAC companies, and the strongest growth we see comes from companies spending $5,000 a month or more. The right number depends on your market: a crowded metro market needs more than a small town. Below about $2,000 a month, it gets hard to compete, because the budget runs out before the day does and your ads stop showing when homeowners are still searching.

Cost per click and cost per lead only tell part of the story in HVAC. Jobs range from a repair of a couple hundred dollars to a system installation that reaches five figures, and a quick repair can turn into a replacement a few weeks later. If you judge a campaign only by the repair ticket, you undercount what the lead was worth. We track leads through to the booked job so you can see the full value of each call, not just the first invoice.

HVAC demand is weather driven, with bigger swings than most trades. Cooling searches climb from June through August and heating searches from November through February, with quieter stretches in spring and fall. That makes performance harder to keep steady, so we plan budgets around the season instead of setting one number and leaving it all year.

What You Get

What's Included in HVAC PPC Management

Every HVAC PPC program we run includes the same core pieces, scaled to your budget and market.

• Campaigns built around your real service list, split by repair, installation, and maintenance so each gets its own budget.
• Negative keyword lists that start with DIY, parts, competitor, and automotive searches, and grow every month from your search terms report.
• Ads written for how homeowners search today, including plain HVAC contractor and HVAC company language for conversational searches.
• Landing pages matched to the ad, with click-to-call, reviews, and financing details where you offer them.
• Call, form, and offline conversion tracking, so spend is tied to booked jobs and not just clicks.
• Seasonal budget planning for cooling season, heating season, and the quieter months in between.

Account Audit

What We Fix When We Take Over an HVAC Google Ads Account

When an HVAC company brings us an existing account, these are the problems we look for first. Negative keyword lists that were set once and never updated, so DIY, parts, and car AC searches are still spending money. Budgets spread across too many campaigns to compete in any of them. Ads with no call tracking, so nobody can tell which calls came from which campaign. One budget all year, so the account overspends in the quiet months and runs dry during a heat wave. And Local Services Ads and search campaigns managed as if they were the same product. We fix the structure first, then let the search terms report guide every change after that.

Real Results

HVAC Google Ads Results From Companies We Work With

An Alabama HVAC company more than quadrupled its Google Ads conversions over five months, year over year, while its conversion rate nearly doubled. An Illinois heating and air company now pays about a quarter of what it used to for each Google Ads conversion, over the same five-month comparison. Results vary by market and budget, and we report them the same way: what was spent, what it produced, and what we're changing next.